Marketing Campaigns
From concept to launch, we create campaigns that stop the scroll and fill the register. Product launches, seasonal promotions and demand generation for brands that want to be remembered, and bought.
A real campaign isn't a pretty post in the feed: it's a deliberate move designed to generate demand and sell. KING creates marketing campaigns end to end, from concept to launch: product launches, seasonal promotions and demand generation strategies. We bring the creative idea, asset production and media management together in a single team, with a defined goal and results measured in leads and sales, not likes.
What's included
- Campaign creative concept: big idea, theme, tone and core message
- Key visual and campaign identity, with variations for each channel
- Creative assets: static posts, carousels, stories and short videos (Reels/TikTok)
- Complete copywriting: headlines, ad copy and video scripts
- A campaign landing page or microsite, when the promotion calls for its own page
- A media schedule with warm-up, launch and reinforcement phases
- Setup and management of paid media on Google, Meta and TikTok
- A results report with leads, cost per lead, ROAS and a full campaign wrap-up
Why invest in this service
An idea competitors can't copy
Every campaign starts from its own concept: a big idea with a name, a message and a campaign look. No generic ad that could belong to any company in town.
Live at the right moment
Black Friday, Mother's Day, your store's anniversary, a change of season, a launch: we plan ahead so your brand gets there before the competition, not chasing it.
Demand that turns into sales, not just reach
The campaign is designed to lead customers to a clear action: buy, book or request a quote. We measure leads, cost per lead and return, from the first click to conversion.
One message across every channel
Ads, Instagram, WhatsApp, landing page and point of sale all speaking the same language. That consistency is what makes the campaign stick in the customer's mind and multiplies the impact of your budget.
Creative and media under one roof
No game of telephone between the people who create and the people who run the ads. The team that conceives the campaign is the same one that launches and optimizes it: faster from brief to launch, with less noise in between.
How it works
Concept and strategy
We understand the goal, the audience and the offer, set the target and lock in the big idea. This is where the game plan is born: what we'll say, to whom, on which channels and with what budget.
Creative and production
We turn the concept into assets: key visual, designs, videos, copy and the landing page. You approve everything before it goes live, aligned with your brand identity.
Launch
We put the campaign in motion on the right channels, with sharp targeting and a warm-up, peak and reinforcement schedule to get the most out of every media dollar.
Optimization and wrap-up
We follow the numbers in real time, adjust creatives and budget during the campaign and, at the end, deliver a clear wrap-up of what was invested and what came back.
Frequently asked questions
How long does it take to launch a campaign?+
It depends on the complexity. A one-off promotion, with assets and media, usually goes live in one to two weeks. A bigger launch, with a concept, videos and a microsite, needs longer planning. That's why seasonal dates like Black Friday and Mother's Day go on our calendar weeks in advance: whoever plans ahead controls the board.
Do you only create the campaign, or do you also manage the media?+
Both. Our strength is the end-to-end campaign: we create the concept, produce the assets, set up the ads and follow the media through to the end. You don't need one agency to create and another to run the ads; we handle it all in a single team.
Is the ad budget included in the campaign fee?+
No. The investment in creative and management is separate from the media budget, which is the money that goes directly to Google, Meta or TikTok. During the strategy phase we recommend a media budget that fits your goal and explain, transparently, where every dollar goes.
What kinds of campaigns do you run?+
Three main types: launches (a new product, service, store or location), seasonal promotions (retail dates and your industry's calendar) and ongoing demand generation to keep your funnel full of opportunities. Together we decide which move makes the most sense for where you are.
How will I know if the campaign worked?+
With numbers, not guesswork. We set the goal before we start and, at the end, you get a wrap-up with leads generated, cost per lead, return on media spend and what we learned for next time. Results here are measured in sales, not vanity.
Do you work with companies outside Brazil?+
Yes. KING is based in Marília, Brazil, and runs campaigns for clients in Brazil and abroad, working remotely by video. The approach is the same in any market: understand the local context and speak the language of the people who buy.
Other services
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Your outsourced marketing department: strategy, media, content and design in a single team.
Paid Ads Management
Google, Meta and TikTok campaigns optimized to bring in the right customers and the best return.
Strategic Marketing Management
Full-service planning that puts your brand in control of the game, with clear goals and monitored execution.
Ready to get started?
Have a launch, a seasonal date or a sales target on the radar? Tell us the challenge and we'll build the campaign that takes your brand all the way to checkmate.