Marketing Consulting
Before putting more budget on the table, understand exactly where you stand and where to go. A strategic assessment that lays data, market and competition out in front of you, so you can decide like someone in command of the board.
KING's Marketing Consulting is for the people in the decision-making seat who can't afford to get it wrong. Instead of executing in the dark, you get a complete assessment of your marketing, your market and your competition, translated into clear direction. It's built for business owners and executives whose companies already generate revenue but want to grow with method. The result is easy to feel: you stop betting and start deciding with data in hand.
What's included
- A written assessment of your current marketing: digital presence, funnel, active channels and a read of the data from campaigns already running
- Competitive analysis of your market: what the main players are doing in media, social and on Google
- A prioritized opportunity map, separating quick wins from long-term building
- Definition of the KPIs that actually connect to revenue, instead of vanity metrics
- Channel recommendations and a suggested budget split by objective
- A phased action plan (30, 60 and 90 days) ready for your team or KING to execute
- A live strategy presentation meeting, with room for decisions and adjustments
- An executive document for you and your team to refer back to after delivery
Why invest in this service
Decisions with data, not in the dark
You stop investing on intuition. Every recommendation is tied to numbers from your own business (cost per lead, media return, average order value, seasonality) so you can make the call with confidence.
See where money comes in (and leaks out)
We map where your marketing generates a return and where it burns budget without bringing in sales. Many clients discover they already had enough budget; it was just poorly allocated.
A read on the competition in your market
You learn what your competitors are doing in ads, social and search, and where there's open space for your brand to claim first.
Clear priorities: what to do now
Instead of ten initiatives at once, you get a sequence of moves. It becomes obvious what drives short-term results and what builds long-term position.
The confidence to hold vendors accountable
With the assessment in hand, you can evaluate your in-house team or current agency with clear criteria: you know what to demand, what to measure and what's no longer worth paying for.
Less risk on every dollar invested
Before scaling the budget, you validate the strategy. It's the difference between accelerating toward profit and accelerating toward loss.
How it works
Immersion
We sit down with you to understand the business in depth: goals, margins, history and what's already been tried. We gather access and data from your campaigns and accounts to see reality, not assumptions.
X-ray
We cross-reference your numbers with market behavior and what competitors are doing in your space. This is where the whole board comes into view: strengths, bottlenecks and open spaces.
Strategy
We deliver a prioritized plan: where to invest, in what order, with which goals and indicators. No report to gather dust in a drawer, just clear direction you can act on Monday morning.
Direction
We present everything live and guide the execution. You move forward with your team, your agency or KING by your side, always with the king protected and the next move calculated.
Frequently asked questions
Is consulting a fit for a company my size?+
It's built for companies that already sell and already invest in marketing but feel they could grow more with the same effort. If you generate revenue and make investment decisions, from an established retailer to a manufacturer, consulting fits. If the company hasn't started investing yet, we usually recommend a different path first.
What's the difference between hiring consulting and hiring KING to manage my marketing?+
With management, KING runs your marketing day to day. With consulting, KING hands you the map: assessment, strategy and direction so you can decide and hold accountable whoever executes, whether that's your team, your current agency or us. Many clients start with consulting to see the game before choosing who moves the pieces.
Do I need to replace my team or my current agency?+
No. Consulting is neutral by nature. Instead of pushing for a change, it gives you criteria to evaluate the people already working with you: what's delivering results, what's just costing money and what needs to change. The decision is still yours, now backed by evidence.
Do you only deliver the plan, or can you also execute it?+
Both are possible. The consulting deliverable is a complete, standalone plan that you can execute with anyone you choose. If it makes sense to continue with KING on execution, the transition is natural, because we already know your business in depth.
How long does it take and how does it work in practice?+
After the initial immersion and access to your data, the analysis and strategy take a few weeks, depending on the size of the operation. The format combines meetings (by video, or in person when you're near Marília, Brazil) with the delivery of the document and a live presentation of the strategy.
Do you work with companies outside Brazil?+
Yes. KING is based in Marília, Brazil, and consulting works just as well remotely, by video. Meeting in person is a bonus when geography allows; the method and the deliverables are the same wherever you are.
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Full-service planning that puts your brand in control of the game, with clear goals and monitored execution.
Ready to get started?
Before your next move, sit down with people who see the whole board: book your assessment with KING.