Paid Ads Management
Google, Meta and TikTok ads managed for one thing only: putting the right customer in front of you and multiplying the return on every dollar you invest.
Paid ads management is the discipline of turning ad spend into real customers, not likes. At KING, we run your Google Ads, Meta Ads and TikTok Ads campaigns end to end: we define audiences, create the ads, set up tracking and optimize every day based on ROI and ROAS. It's for companies that want predictable leads and sales, knowing exactly where every dollar goes and what it brings back.
What's included
- Google Ads campaigns (Search, Display, YouTube and Performance Max) built around your lead or sales goal
- Meta Ads campaigns on Facebook and Instagram for lead generation, WhatsApp conversations and sales
- TikTok Ads campaigns focused on short video to reach and convert new audiences
- Audience definition and testing: interests, lookalikes, remarketing and your own customer lists
- Creative production and variations (image, copy and video scripts) with ongoing A/B testing
- Full tracking setup: Google Tag, Meta Pixel, events and lead and sales conversions
- Ongoing optimization of bids, budget allocation and targeting based on ROI and ROAS
- A monthly performance report with analysis, learnings and the plan for the next cycle
Why invest in this service
Leads and sales, not vanity metrics
Every campaign starts with a target cost per lead and cost per sale defined before the first ad goes live. The goal is your phone ringing and orders closing, not a pretty reach number.
Return measured in ROAS
We track how much revenue every dollar of ad spend brings back. Audiences, creatives or channels that don't pay their way get cut; what sells gets more budget. Optimization is a daily decision, not an end-of-month report.
Budget in the right channels
Google captures people already looking for you, Meta builds desire on Instagram and Facebook, and TikTok opens new audiences with short video. We split the investment by each channel's role in your sales journey, not by what's trendy.
Tracking you can trust
Google Tag, Meta Pixel and conversions set up correctly so you see the whole path: from click to lead and from lead to sale. Scaling stops being a gamble and becomes a calculation.
Own your territory
Geographic targeting focused on the areas you actually serve, so your ads only reach people who can buy from you, without burning budget on clicks from outside your market.
Reports you can understand
No random screenshots of numbers. You get a clear report on spend, results and next steps, with someone from KING by your side to explain what was done and why.
How it works
Assessment and goals
We learn your product, margins, average order value and competition to define where it pays to invest and which cost per lead or per sale keeps your business profitable.
Structure and tracking
We build campaigns, audiences and creatives and install proper tracking before a single dollar is spent, so we measure from the very first click.
Launch and optimization
We put the ads live and adjust them daily: we pause what doesn't pay, scale what sells and test new moves week after week.
Analysis and scale
Every month we review the numbers with you, show what worked and decide where to increase budget so you grow without losing control.
Frequently asked questions
What's the minimum ad budget to get started?+
It depends on your market and goal, but for clients in Brazil we usually recommend starting at R$1,000 to R$1,500 per month in media to generate enough data for optimization. That budget is paid directly to the platforms (Google, Meta, TikTok) and is separate from the management fee. During the assessment, we give you a realistic number for your case.
How soon will I see results?+
The first leads often show up within the first few days. But paid ads are about optimization: the first 30 to 90 days are when campaigns learn, we test audiences and creatives, and we bring down the cost per result. Advertisers who stay consistent get far more out of it than those expecting a miracle in week one.
Is the ad budget included in KING's fee?+
No. The management fee pays for the team's work: strategy, creative, setup, optimization and reporting. The media budget is paid directly to the platforms and set together with you. That way it's transparent how much goes to ads and how much goes to management.
Do you work with companies outside Brazil?+
Yes. KING is based in Marília, Brazil, and paid ads are fully digital, so we manage campaigns for clients in Brazil and abroad remotely, with meetings by video. Local knowledge still matters: we study your market and target the areas you actually serve.
Do I need a website or Instagram account before I advertise?+
It helps a lot to have somewhere to send the click: a website, a landing page or a well-organized WhatsApp. If you don't have one yet, we handle that too: KING builds websites and landing pages designed to convert. Advertising to a weak destination is throwing money away, and we don't let that happen.
How do I know I'm getting a real return?+
Through tracking and reporting. We set up conversions to measure the leads and sales generated, and you follow cost per lead, ROAS and month-over-month progress in clear reports. If the numbers don't add up, we change the strategy. Our job is your return, not our report.
Other services
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Your outsourced marketing department: strategy, media, content and design in a single team.
Strategic Marketing Management
Full-service planning that puts your brand in control of the game, with clear goals and monitored execution.
Marketing Campaigns
Creative campaigns and promotions handled end to end, from concept to launch.
Ready to get started?
Ready to turn clicks into customers? Talk to KING and build the paid ads strategy that puts your company in control of the game.